Wednesday, March 07, 2007

BookWise: The Book Worlds First Pyramid Scheme

I know the book industry is changing but this one takes the cake.

What is BookWise:

"BookWise is a book-club / network marketing company with a structure that is not only unique to both the book and network marketing industries, but takes the best from both worlds to help our Associates build a library as well as a lucrative home business."

"BookWiseTM is the brainchild of #1 bestselling author Richard Paul Evans. Shortly after Evans wrote his internationally bestselling financial book The Five Lessons A Millionaire Taught Me About Life and Wealth, he began looking for ways for his readers to "win in the margins". Unsatisfied with the business models already available, Evans set out to create the most logical, enjoyable home-based business in the world—one with low risk and high potential income. Following his passion for books, Evans, with the help of business experts, developed a revolutionary way to not only build a home-based business but to improve personal intellect and well-being and build a better world."


and this just might be the first infomercial for books.
Here is the YouTube pitch (of course they wouldn't allow me to show it here, "Embedding disabled by request"). It is posted by treasurebound who is Carolyn Hartley an Independent BookWise Associate. It is worth the 5 minutes.
Don't forget to click on the (more) link under the "ONLY $39 TO START YOUR HOME-BASED BUS..." where you will find "WHO ARE THE BOOKWISE FOUNDERS?" There at the bottom of the list is Chief Information Officer Vince Romney.

Here is Vince's bio from the YouTube page:
You name it, Vince has done it: he's an officer in the Air Force, world-class athlete; thrill seeker, IT-guru, inventor and entrepreneur. He's founded companies in medical technology, IT security, database management, statistical analysis, media distribution, and telecom, and has several technology patents to his name. Vince is creating for BookWise one of the most sophisticated web-based network marketing systems in the world that will be the envy of network marketing companies everywhere. He is a highly respected IT architect and integrator and has an impressive list of successes in Web and IT for companies across the world, including Siam Commercial Bank, Philippines Long Distance Telecom, The South African Government, SingTel, and many others. Vince founded his first company at the age of 15.

Then go to the Founders Page at the BookWise website and Romney is nowhere to be found. Even a google search for him didn't bring up any prominent results from the BookWise website.

Do you think Vince might be related to Presidential candidate Mitt Romney. Has he become a liability to the company? or maybe a potential issue for his brother? Either way it got me thinking that this might be a Mormon thing.

Then I see that a guy named
Doug Osmond runs many of the events
and that their latest author interview is with Brent & Phelecia Hatch"the best-selling authors of Raising a G-Rated Family in an X-Rated World."

Then I saw that BookWise is an Enlightened Company
It was important to the BookWise founders to create an 'enlightened company': one with both moral and social responsibility. Not only is a portion of the proceeds from every monthly book donated to charity, but BookWise Corporate donates ten percent of their company profits to charity as well.

Then I was pretty certain it was a Mormon thing and that the charity the ten percent of the profits is going to is the church. Polygamy and network marketing starting sounding pretty compatible.

Here's more:

What is BookWise? video with Founder Richard Paul Evans and Founder and "Co-Chair" Robert G. Allen's video. "The BookWise Founders are more than a dream team of business leaders and authors, but a group committed to helping hundreds of thousands of individuals realize their greatest potential through books."

How it works:

From the BookWise Details section of Treasure Bound:
You receive one hardback book a month and since the "average bestselling hardcover book in America today is about $27, you are really only paying $8 above retail plus shipping."
I swear I am not making this up

$39 to join which gets you:
- Richard Paul Evans' bestselling financial book: THE FIVE LESSONS A MILLIONAIRE TAUGHT ME ABOUT LIFE AND WEALTH (a $12.95 value)
- The BookWise comprehensive Associate Business Guide
- Introduction to BookWise DVD
- The powerful CD: WISE UP! How to build your BookWise Business
- 20 brochures to introduce BookWise to friends and colleagues
- 2 BookWise bumper stickers
- 3 BookWise bookmarks
- A BookWise Member Pay Card
- A guide to the 100 greatest books ever written
then

then for $35 a month you get:
-1 Bestselling hardcover book of your choice each month—the same quality book available in any bookstore across America.
- Free eBook
- Free Audio book
- 40 - 50% discounts on extra books
- BookWise monthly newsletter
- Free speed reading lessons each month teach you how to read faster and comprehend more. (Coming soon)
- Bestseller Webcast: live monthly interactive online interviews with the bestselling authors in the world.
- TaxWise Training: live monthly conference with top tax experts to save you thousands.* (Coming soon)
- Bob & Rick's weekly WealthWise Training: live weekly coaching with Rick and Bob on the secrets of wealth. (Coming soon)
- Bestseller Seminar: How to Write and Sell a Bestselling Book. Live two-day seminar with 5 authors who've sold at least 1,000,000 of their books and the president of a literary agency that has sold more than a billion copies of their titles. The inside secrets of the book business.

Then $30 a year to renew.

One dollar of your $35 membership fee goes to charity. The other $34 goes to ...."

and then there are the Pyramid categories:

Member
A Member is someone who has signed up with BookWise and can purchase books at 40% off of retail prices (after their qualifying order has been met), but who has chosen not to build a business.

Preferred Customer
A Preferred Customer is a person who does not want to build a BookWise business but still wants to enjoy the great benefits that come from belonging to BookWise. It is only $15 to sign up as a Preferred Customer annually. Preferred Customers will receive the monthly BookWise newsletter, access to the BookWise Preferred Customer website with author interviews, and the ability to purchase books from the BookWise catalog at 30% off. They are also joining the BookWise revolution for a better world as $1 of each book purchased will go directly to BookWise charities.

Associate
An Associate is a person who meets the legal requirements to join BookWise and has purchased a BookWise starter kit. To achieve higher ranks within the company and participate in the various incentive and compensation plans, an Associate must maintain Active status by having a monthly qualified purchase. This is most easily achieved by signing up for the Monthly Book Selection order. As long as an Associate remains Active (with a monthly qualified purchase of at least $35), he/she will be paid Unilevel commissions on all first-level activity in their organization.

A downline consists of those Associates who have joined beneath another Associate.

Sponsor
A Sponsor is the person directly above a new Associate, who has the responsibility to help the new Associate learn the business and succeed.

Enroller
An Enroller is a person who enrolls (or brings in) a new Associate to the BookWise company. An Enroller may place the new Associate anywhere in his/her organization. For example, if Liz introduces Mark to BookWise and signs him up in her first level, Liz becomes Mark's Enroller and Sponsor. Now, if Liz introduces Jim to BookWise, she has the option of enrolling and sponsoring Jim herself (which she can do for a maximum of five enrollees), or she could enroll Jim under Mark, making Mark Jim's Sponsor. NOTE: The Enroller receives the matching Unilevel Bonus Commission of the Enrollee.

Qualified Associate
A Qualified Associate is a person who has enrolled at least three Active Associates in his/her organization. In addition to being paid on level one, Qualified Associates will be paid Unilevel Commissions on levels two through eight in their organization.


Wow!
















13 comments:

Sandy said...

This makes my brain hurt.
I think they're involved in the Dharma Initiative!!

Brandon H. said...

I do not think you appreciate the value of a home based business that can provide residual income. Do you get paid each month for something you did years ago? :D I do! For a multi level marketing company that's on the ground floor with strong leaders and a lot of potential, I'd say you're to quick to scoff at the $35 fee because you lack the forsight necessary to see it as an investment. Shoot it's worth it for the tax savings alone. Did you mention the 12 month money back guarantee where you still get to keep the books if you're unsatisifed? lol ok, let the flame wars begin. j/k :)

Hunter said...

All this for $35.00 a month?
Get a quality book a month, training on tax savings available for owning your own business, training by Richard Paul Evens and Robert Allen each week. Plus all the rest that was noted in the article. Looks to me like a great deal and great value in product line.
Win Win situation. Sign me up!

Paulie said...

Ah, good go.

However, your information is highly outdated. There are at least $350 in value rendered for $35/month club.

If you would like to get a clearer image check out either the videos at FreeIQ.com with a search for Bookwise or http://www.WinningInTheMargins.com with the passkey of treasure.

What you'll see is there is live content coaching in the areas of wealth and being a writer.

As a agnostic atheist, and as a leader responsible for over 10% of the company... I assure you it's not a Mormon "thing" 10% and $1 does not go to any church...

And Mormon Bashing seems to me to be low class.

Leisa Watkins said...

You sure are jumping to conclusions here. The company charity work involves literacy and things such as providing books to children that have never even seen a book.

Amazon pays it's affiliates to market books. BookWise pays their associates to market books. Simple marketing.

A pyramid scheme is illegal. BookWise isn't a pyramid scheme and legal.

Carolyn Hartley said...

You made a negative post regarding my website (treasurebound.com) and the company I work with called BookWise. Since others come to your site, I thought I would correct some information that was incorrect.
It is obvious that you are unaware of what a pyramid scheme is (like most people), I thought I would give you the formal definition. As you will read, BookWise DOES offer a product and service at amazingly low prices. We have an overflowing abundance of benefits in Bookwise. Associates can ALWAYS make as much money as someone that joined years before them (unlike a pyramid scheme), there is never a cap on your income, you continue to make money even after you die to leave to your family, and the training you get from our two founders, who are multi-millionaires, is priceless.
Those of us in BookWise are not stupid enough to join a pyramid scheme. Most of us work hard for our money and the residual income that we earn is brilliant.
Below is the definition of a pyramid scheme. Hopefully this will help you know your definitions better before you title a blog post incorrectly.

Pyramid scheme
From Wikipedia, the free encyclopedia

A pyramid scheme (or pyramid scam[1]) is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, usually without any product or service being delivered.

Pyramid schemes are illegal in many countries, including the United States,[2] Great Britain, Australia and New Zealand. [3] These types of schemes have existed for at least a century.

Prevail said...

I think you need to buy a few books to learn the definition of a "Pyramid Scheme"

Words have meaning and proper use of terms is important. BookWise is a dignified network marketing company that is helping thousands of people enrich, enlightened and empower their lives.

We are not selling pills, lotions or potions but the MOST respected product in the world... BOOKS and SUCCESS TRAINING.

Now let's see if your brave enougn to post this comment unedited. You not have permission to post parts and pieces to ofiscate the ture message. Visit www.empowergreatness.com. Let the readers of your blog evaluate for themselves the truth of our messages.

Let them decide if they want to be part of a community where the first dollar of every book and 10% of all profits go to charity.

Alison Moore Smith said...

A "Mormon thing"? Kind of like Marriott hotels, I guess, or Franklin Covey. Or the Utah Jazz. Or the 49ers. Yea, like that.

I have an idea. Since you're the book police…er…patrol, why don't you come over to one of my sites. Sign up for BookWise under an assumed name, oh, like Special Agent Bookmobile. Stay in the company, undercover of course, for the whole year.

OK, this is where it gets pretty. Then you QUIT! Jump ship! Get outta Dodge!

You get all your money back. You keep your books and all the other benefits. And, boy, you will show them BIG TIME! Wah hah hah hah!!!

Come on, Officer Bob, I double dare you!

Diamond Doug said...

Anyone reading this have a job?
Owner
Executives
Branch Managers
Office management
Grunts (cubicle dwellers)
Assorted cleaners, mail rats, etc

Looks like a pyramid to me!

I love when people call MLM a pyramid, then they wake up with their alarm clock and go do what other people tell them to do all day. Good times!

Doug C. said...

just by using the phrase "pyramid scheme" proves you really don't know what you are saying

some people live free, others live as slaves

I've made my choice

Blindguy55 said...

I guess you still do not get it. First of all your friend did not stay through this month as there is now 1.7 million titles available. Music CDs DVD, Video games (soon) and College textbooks. Further , you get 40% of the profit from all the items sold in your bookstore, and 10% of all the bookstores in you group.
Further you get 25 different benefits from being an associate in Bookwise with a value if you had to go buy them all separately would come to over $5237.00 a month. A true Value for $39.95 a month.

You have no concept of Network Marketing. You do it everyday you just do not get paid for it. We recommend Books, and other Items I get paid for it you recommend the same here and never see a penny for the recommendation. I have a great video from Tim Sales that will explain it all to you if you are willing to view it here at http://www.explorefreedom.com/blindguy/

If you want the whole Bookwise story and Tour and I will even give you a free E-Book about Network Marketing written by Robert G. Allen then walk to here
www.yourbookpros.com

I teach this everyday at www.gorillatalkradio.com
6.1 Million people can not be wrong.

Thanks

Dr Robin

goatweed said...

I don't know about BookWise, but WriteWise, their vanity-publishing division, is questionable. My friend paid thousands to self-publish through WriteWise. They offered her advice from best-selling authors and minimal production services, but I don't believe the benefits justify the costs she's paid. I've published a few books myself and I've never had to pay a publisher to get signed. Nor have I ever had to cover the costs to get my book printed and distributed. Legitimate publishers expense production, marketing, and distribution costs, and they are selective about the projects they sign. I'm guessing WriteWise accepts most of the proposals submitted. If I had people lining up with $6000 checks, I don't think I'd turn them away. My advice to the budding author: Be very careful with any company that says you've got a "great idea" and then tells you to sign a contract and pay up. When a legitimate publisher sees value in your proposal, they will pay you. They demonstrate confidence in your project by investing money to develop it. They do this because they believe your ideas will make money for them. When the flow of money is strictly one way... from author to publisher... that's not typically considered a successful arrangement for the author.

Anonymous said...

Bookwise went out of business and didn't uphold their promised "100% money back guarantee". Thank you Robert G. Allen for your lack of integrity.