Thursday, January 06, 2011

Penny-seller rakes in millions: Thrift Recycling gets hefty investment

ERRATA: The original post mistakenly referred to Thrift Recycling Management as the parent company for Thrift Books. I have been informed that Thrift Books and Thrift Recycling Management are two separate and distinct companies. My apologies to the folks at Thrift Books for the error. The funding was secured by Thrift Recycling Management and the original story has been amended.
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Thrift Recycling Management has announced that it has secured an $8.5 million investment led by venture capital firm QuestMark Partners. According to the press release "The funds will accelerate growth and help position TRM to be the dominant player in the recycled consumer goods space."

They currently sell books on Amazon under the names Hippobooks and Owlsbooks and have a retail site called Reader's Outlet. They are also the proud owners of many of those dubious book donation boxes that have sprouted up in communities across this country.

While much of the banner waving for these companies is done under the "green" umbrella; here used books have become "recycled consumer goods" and we are fed seemingly endless data on how many millions of books are recycled and saved from landfills, and how many books were donated to improve literacy around the world etc, the business reality is much different.

Now I am sure companies like Thrift Recycling do some good in the world but there is not much here on saving the planet, improving literacy and helping our communities. And it is clear that their predatory pricing model has wrecked havoc on traditional booksellers. Many have been forced to close their doors which in turn leaves their communities with one less book destination.

In their last fiscal year Thrift Recycling reported $27 million in revenue. How much of that was from shipping charges? 10%? $25%? 50%? And what is the true energy cost of shipping hundreds of thousands of orders a year? They are not delivered via bicycles.


Previously on Book Patrol:
Better or Not? Better World Books adds Donation Boxes, A Book Drive for Haiti and a Partnership with Powell's to the Mix
Alibris Jumps in Bed with Better World Books and Takes Their Booksellers With Them
Better World Books : Are They Better for the Book World? 

 Thanks to TechFlash for the lead

2 comments:

Anonymous said...

Also, their favorite costs cutting measure is to lay off employees rather than salary cutting their CEOs.

This is of course following a large brag of how well they are doing financially.

Not only is their Green identity bullshit but they've only added to the unemployment rates of the states where they are located.

Lastly, the reason they hide behind so many different names is so that customers will think they are shopping with a different entity after a poor experience.

Anonymous said...

Also, their favorite costs cutting measure is to lay off employees rather than salary cutting their CEOs.

This is of course following a large brag of how well they are doing financially.

Not only is their Green identity bullshit but they've only added to the unemployment rates of the states where they are located.

Lastly, the reason they hide behind so many different names is so that customers will think they are shopping with a different entity after a poor experience.